Dear Dr. Sharp:
Aren’t you afraid that between video games, social networking, and virtual worlds, there’s no way today for books to compete? Even when software like ItzaBitza and ItzaZoo help kids learn to read, how in the world can anyone convince kids to choose reading – just plain old book reading – in their free time?
Link the Glories of the World to Books
This is a great question. An easy answer would be, “Ask J. K. Rowling,” but I think there are lots of other ways to draw kids to books, especially when they’re too young for Hogwarts drama. I’ve previously written that one way to get reluctant readers to read is to tie books to their personal interests. But please don’t wait until kids are at reading age to start building those interests and linking them to books. I recently gave a talk to mothers of preschoolers, and the number one on my list of tips for raising preschoolers to become readers was… Boom-di-yada.
Have you seen the Boom-di-yada ad for Discovery Channel?
That’s it! Get kids passionately interested in the world, and books will become a way for them to spend time with what they love. They won’t be able to resist.
The “Fun-to-Work” Ratio
You see, one secret to what people choose to do in their free time is something called “the fun-to-work ratio.” (All you have to know math-wise is that a ratio is like a fraction and it works like this: the overall ratio is a “big” number when the number on top is big and the number on the bottom is small. So 800/5 is a much bigger number than 2/9. In the case of the fun-to-work ratio, “fun” is on the top of the fraction and “work” is on the bottom. The bigger the overall number, the bigger the overall fun.)
This explains why something like “whitewater rafting” and “watching TV” are both referred to as “fun.” In the case of whitewater rafting, there’s a lot of work involved, but the thrills add a l ot of fun, so the fun-to-work ratio could be something like 30,000 (fun)/200 (work). Still a big overall number. In the case of TV, the overall number is big, but it’s not because the amount of fun is so high. It’s because the amount of work required is incredibly small. So the fun-to-work ratio for TV might be something like 2 (fun)/.05 (work). Still a big number overall.
Rethinking Reading Practice
With ItzaBitza and ItzaZoo, the designers not only made the drawing part super-fun with Living Ink, they also made the reading part easier with the universal word help and leveling-up that comes with grasping the meaning of a sentence to what the children draw. The result is a really big fun-to-work ratio, even for reluctant or beginning readers, because the fun part is high AND the work part is low enough to avoid frustration. So kids will choose it on their own when they want to have fun.
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Got Books?
To get kids to also choose books in their free time, you have to make sure the fun-to-work ratio is also high for books. The “work” in reading a regular book is going to be higher than videogames or TV – so you’ve got to increase the fun part of the ratio. And one way to do that is to help kids passionately love something and then tie to books to it. If books become a way for kids to spend time with something they’re crazy about, then the “fun” part of the ratio will outweigh the “work” part and kids will choose books – because, hey, they’re fun!
The World Ignites a Love of Reading
That’s why I tell parents of preschoolers they can’t separate getting kids interested in the world and getting them interested in books. Doing one will naturally increase the other, and you can start getting kids passionately interested in the world long before they’re ready to read. If you thought there’s nothing kids find more interesting than Barney or Mario, you’re wrong: the real world is way cooler, especially if you start helping kids admire it when they’re young. All you have to do is look for sparks of interest. Then do everything in your power to fan those sparks. Start as soon as you can to fill your day with Boom-di-yada book-talk. If a child gets interested in a bug on the porch, or a puppy next door, or drawing rockets on ItzaBitza, say things like “That is SO COOL! We have GOT to get some books about (bugs/puppies/rockets)!”
WE HAVE TECHNOLOGY!
This is also another perfect example of how technology doesn’t have to be the enemy of print.
When your child asks something like “Do owls have eyelashes?” or “What sound do hippos make?” you can often look something up on-line, maybe find a video, and talk about it, right when their interest is hot. Use the Internet as an intermediate interest-builder that always ends with the “Awesome! We’ve GOT to get some books about that!” line. Then when you get to the real treasure trove – the library – get the librarian’s help to bring home a wealth of books (fiction and non-fiction) about owls or hippos or whatever. Your preschooler will see that books are a fantastic way to further explore what THEY are curious about, and what THEY find awesome about the world. The books, in turn, will further fuel their passions, making it even more fun to spend time with similar books as they get older, even when they have to do the solo work of reading.
#1 Tip for Children to be Book Lovers
So there you have it: my number-one tip to parents who want their preschoolers to grow up to be book lovers is “Start now to build passionate interests.” It’s a great way to give a high fun-to-work ratio to reading, and it will be your secret weapon to raising kids who love books. Boom-di-yada, Boom-di-yada!















