(many thanks to Dr. Diana Sharp for the ideas and words I liberally “borrowed”)
"If we made them read while playing video games," Starkey said, "the scores would be higher."
Noted a school board member from Pasco County, Florida in this article.
Learning to read for kids is like climbing a mountain for adults. It’s exhausting! Yet most books early readers have access to are as meaningful to them as counting sand on a beach. WHAT IF learning to read was more like making cupcakes? Maybe the recipe is a little hard to get right and sure – there’s a mess to clean up, but kids want to do it because the reward is worth it.
After all, kids (or adults) don’t learn to cook because they really want to be able to measure teaspoons or wash dirty bowls. They do it because they want to eat! So what they eat has to make the hard work worth it. Ever see those cooking classes advertised in the newspaper? They talk about the yummy food you get, not the work you have to do to make it. Here’s one from a paper:
"Seafood tacos, ancho chiles stuffed with beef tenderloin and mushrooms, and brownie tamales with Mexican caramel sauce are all on the menu for Wednesday’s cooking class at the Taco Bus."
Yum! It doesn’t say, "First we will spend several classes learning to make broth and gruel. Then you can get to the good stuff later." So why do we teach kids how to read by giving them things to "eat" that are boring and tasteless? They need right from the start something to tempt them like brown tamales with Mexican caramel sauce….or cupcakes!
“Read” should not be a four letter word to our kids. Kids should crave reading. Imagine not experiencing the thrill that comes with reading a well written book that might change their lives. Games are already a great way to learn some skills. But I can think of only one other game besides ItzaBitza and ItzaZoo – Skatekids Online – that make something as difficult as learning to read fun, inspiring, and boosts a kid’s self-confidence.
One customer wrote me:
We were just sitting here playing the game, and my son is so proud because a few weeks ago when we played, he had to click on many of the words to have them read to him, but this time – he read them all independently. I almost fell off my chair when he read the word "explode"! 
He is 5 and has just started K.
Recall this sentence from the beginning of this post:
"If we made them read while playing video games," Starkey said, "the scores would be higher."
I would change this sentence to better reflect what happens when kids learn to read by video or computer games like ItzaBitza and ItzaZoo:
“If kids read while playing video games the scores would be higher.”‘
Great games draw the player into wanting to play…I mean learn…no, I truly meant play. Just as the thought of eating tasty cupcakes draw budding cooks into the kitchen. We have seen this countless times watching our younger Itza adventurers. The early reader doesn’t start out reading. They are having a blast using Living Ink to make their drawings come to life so that whimsical reactions happen between their drawings and their Sketchy.
Then all of a sudden, they need to read to win a star. Or to know what to draw so they can help their Sketchy. It is at this point the early reader WANTS to make the very hard effort to read. And we MUST provide the early readers with sentences that they initially struggle with to read, but they WILL SUCCEED. They WILL feel the power!
They will succeed because of the way we fine tuned the game design so that no child is left behind when it comes to reading sentences. We’ve figured out a way to help children based on years of working with them. Children will feel the POWER that comes from learning to read because of the approach we took in increasing sentence complexity as an early reader’s skill increases. We didn’t make this stuff up. It took years of exploration with a renowned learning science team led by Dr. John Bransford to figure out “the formula.”
Learning to read is hard. It’s about time we made a game out of it.
